A gift of perfume might well be on the cards for couples as they approach Valentine's Day (or other special occasions). Read on. There are some must-knows about the science of smell and perfume that may well be new to you.
See the full article here on The Conversation, which draws heavily on our work on perfume and body odour blends:
Lenochova P, Vohnoutova P, Kubena A, Roberts SC, Oberzaucher E, Grammer K, Havlicek J. 2012. Psychology of fragrance use: perception of individual odor and perfume blends reveals a mechanism for idiosyncratic effects on fragrance choice. PLoS One e33810.
http://dx.doi.org/10.1371/journal.pone.0033810
See the full article here on The Conversation, which draws heavily on our work on perfume and body odour blends:
Lenochova P, Vohnoutova P, Kubena A, Roberts SC, Oberzaucher E, Grammer K, Havlicek J. 2012. Psychology of fragrance use: perception of individual odor and perfume blends reveals a mechanism for idiosyncratic effects on fragrance choice. PLoS One e33810.
http://dx.doi.org/10.1371/journal.pone.0033810
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